What Are Pull Boxes (a.k.a. Instant Packs)?
A Pull Box – also known as an Instant Pack – is an interactive and gamified sales feature on Drip that creates an exciting shopping experience for buyers while offering sellers a powerful, flexible tool for product promotion and sales.
Think of it as a digital mystery box: buyers purchase a random “pull” from a curated set of items. Each pull can vary in rarity and value, often categorized into tiers (e.g., common, rare, chase). The randomization adds thrill and suspense, making Pull Boxes especially popular with collectors of trading cards, blind boxes, rare collectibles, and digital items.
🔄 Note: Pull Box and Instant Pack are the same feature on Drip. They are just two names for the same functionality. You may see them referred to interchangeably in the Seller Dashboard or support materials.
For now, Pull Boxes can be used only during live streams, leveraging the excitement of real-time audience interaction and engagement.
Why Use Pull Boxes?
Pull Boxes / Instant Packs aren’t just fun—they’re a strategic tool for boosting sales, customer retention, inventory movement, and brand engagement.
✅ Benefits for Buyers
🎉 Exciting and Engaging Shopping Experience
The element of mystery makes every purchase a game of chance.
Buyers experience a thrill akin to opening a pack of trading cards or a blind box.
The live reveal moment increases emotional connection and excitement.
💎 Chance to Obtain Exclusive or Rare Items
Sellers often include limited-edition, chase, or rare items that can’t be bought directly.
Buyers may pull high-value items at a lower cost—creating a perception of big wins.
Tiered rarity adds fairness and reward balance.
🌐 Social and Community Interaction
Buyers share their pulls on Instagram, TikTok, Discord, etc.
Streams become interactive shows, encouraging chat participation and reactions.
Some sellers enhance this by doing pull-based giveaways, challenges, or community events.
🛒 Easy, Seamless Participation
Pulls can be purchased in real-time during live streams.
The system automates the purchasing and assignment process—no manual coordination needed.
Buyers can participate with just a click while watching the stream.
💼 Benefits for Sellers
💰 Boosts Sales and Revenue
The gamified nature encourages impulse buys and multiple pulls per session.
Sellers can price pulls to ensure strong margins while offering buyers good perceived value.
High demand for chase cards or rare pulls keeps engagement high.
🧩 Fully Customizable
Sellers can customize:
Items included
Number of pulls
Pricing per pull
Pull odds or tiers
Images, themes, and descriptions
This allows for:
Seasonal drops (e.g., Halloween pulls)
Themed releases (e.g., “Fire Pull Box”)
Inventory clearance packs (great for low-velocity items)
🔁 Encourages Repeat Purchases and Loyalty
The random chance mechanic increases repeat buys in a single stream.
Return buyers are incentivized with loyalty programs, shoutouts, and bonus pulls.
Some sellers offer “Buy X, Get 1 Free” mechanics or exclusive Pull Boxes for members.
📣 Powerful Promotional Tool
Promote Pull Boxes via:
Email marketing
Social media teasers
Influencer collabs
Discord previews
Use FOMO with limited-time packs to create urgency.
📈 Drives Live-Stream Engagement
Pull Box sales energize the stream with fast-paced reveals and audience hype.
Good for filling downtime between auctions, breaks, or giveaways.
Use on-stream overlays or cam setups to showcase pulls in real time.
🧠 Smart Inventory Management
Perfect for moving slow-moving inventory or bulk items in an exciting way.
Organize leftover singles, promos, or overstock into mystery-style pulls.
Great for themed clearance events or surprise drops.
🛠️ Use Cases & Strategies
Use Case | How It Works |
🔥 Chase Hunt | Include 1–2 high-value chase cards and market the odds. |
🎁 Holiday Special | Create seasonal-themed Pull Boxes with bonus items. |
💼 Inventory Clearance | Clear bulk or low-velocity stock as value bundles. |
🌟 Tiered Pull Box | Offer guaranteed tiers (e.g., Rare/Ultra Rare pulls). |
📈 Hype Builds | Tease pulls on social media before going live. |
🧩 How to Set Up a Pull Box / Instant Pack (Quick Overview)
Go to your scheduled live stream in your Seller Dashboard.
Click “Pull Boxes & Box Breaks.”
Choose “Pull Box” (aka Instant Pack).
Upload images/videos for the pull box.
Add:
Title & description
Pricing per pull
Items and odds
Rarity breakdown (if applicable)
Configure shipping settings.
Click “Add Pull Box.” It’ll appear live during your stream.
🧠 Pro Tips for Success
Name your Pull Boxes/Instant Packs creatively to stand out in listings and thumbnails.
Always disclose odds or ranges to maintain transparency and trust.
Engage with buyers live—react, shout out, and build hype with each pull.